Post by shakhar21 on Feb 20, 2024 0:35:58 GMT -4
Retail media, a growing strategy, is becoming a solid and lasting trend. More and more advertisers are adopting this methodology, which allows them to generate advertising impacts on the assets of retailers and marketplaces, including their websites, applications and even physical stores. According to the study “Global Advertising Spend Outlook /: Withstanding Turbulence” by WARC, retail media is one of the most promising emerging channels in the world of advertising. It is expected that, together with connected television, it will experience a significant increase in investment by brands, reaching the figure of billion dollars by Given this, the German media Horizont has compiled the most recent trends and developments. that are shaping this growing industry.
READ ALSO Sponsorship market: Alianza Lima volleyball and women's soccer teams change main sponsor and sign with Apuesta Total More than thousand businesses close on the Peru – Ecuador border, how does it affect consumers? Microsoft Overtakes C Level Executive List Apple as World's Most Valuable Company LOAD MORE Key Media Retail Trends: Continued Market Growth: It is estimated that around % of retailers used media retail networks in , and projections indicate continued growth in this channel. According to GroupM, retail media is the third fastest growing advertising channel, with global sales reaching $ billion by Need for Standardization: Retail media is considered the third wave of digital advertising, after search and social networks.
To successfully compete with these channels, it is essential that advertisers have access to data and statistics to evaluate retail media offerings effectively. Scalable Campaigns: Many retail media retailers still face challenges in implementing advertising on their platforms due to the lack of tools for scalable campaigns. The creation of a programmatic ecosystem similar to that of traditional online advertising could be the next step for the growth of retail media as an advertising channel. Emphasis on Branding: Both advertisers and retailers are recognizing the importance of focusing on key points in the consumer journey, not just before the purchase, which highlights the relevance of branding in retail media. “Offsite” Business Expansion: External marketing is expanding rapidly in the retail media field.
READ ALSO Sponsorship market: Alianza Lima volleyball and women's soccer teams change main sponsor and sign with Apuesta Total More than thousand businesses close on the Peru – Ecuador border, how does it affect consumers? Microsoft Overtakes C Level Executive List Apple as World's Most Valuable Company LOAD MORE Key Media Retail Trends: Continued Market Growth: It is estimated that around % of retailers used media retail networks in , and projections indicate continued growth in this channel. According to GroupM, retail media is the third fastest growing advertising channel, with global sales reaching $ billion by Need for Standardization: Retail media is considered the third wave of digital advertising, after search and social networks.
To successfully compete with these channels, it is essential that advertisers have access to data and statistics to evaluate retail media offerings effectively. Scalable Campaigns: Many retail media retailers still face challenges in implementing advertising on their platforms due to the lack of tools for scalable campaigns. The creation of a programmatic ecosystem similar to that of traditional online advertising could be the next step for the growth of retail media as an advertising channel. Emphasis on Branding: Both advertisers and retailers are recognizing the importance of focusing on key points in the consumer journey, not just before the purchase, which highlights the relevance of branding in retail media. “Offsite” Business Expansion: External marketing is expanding rapidly in the retail media field.